WORK
Camden Crawl
November 2024
This interactive walking guide takes users on a treasure hunt through Camden's rich musical history,
highlighting iconic artists while rewarding them with vouchers to support local businesses.
Brief:
Create a sensory map of a chosen neighbourhood to
communicate its stories and atmosphere to an audience.
Create a sensory map of a chosen neighbourhood to
communicate its stories and atmosphere to an audience.
Visual Moodboard:
The app’s design draws inspiration from Camden’s punk-rock aesthetic, using bright pink and black visuals, halftone imagery, and scrapbook-style overlays to reflect the area’s edgy vibe. The app gamifies exploration through location-based clues, rewards, and real-time navigation.
Designed in Illustrator and Figma
Walkthrough Video: